Most small businesses are sitting on twenty years of customers, jobs, quotes and invoices, spread across a filing cabinet, a spreadsheet and somebody's head. We build you a custom database that holds all of it, clean and in one place you own. We do it fast, and we do it better than anyone else.
Trades, contractors, shops, family businesses. If you run on customers, jobs and invoices, this is for you.
A slice of one shop's schema. Every arrow is a link the database enforces.
what the database runsselect c.name, e.type, e.installed from customers c join equipment e on e.customer_id = c.id where e.installed < now() - interval '10 years' order by e.installed;
That's 41 phone calls you can make this week, from records you already own.
The quote lives in its own table, tied to the customer and the job it came from.
what the database runsselect c.name, q.wanted, q.due from quotes q join customers c on c.id = q.customer_id where q.status = 'never_sent' and q.created_at > now() - interval '2 years';
That's work you were already asked for. It's sitting in the notes field.
Two spreadsheet rows become one customer. The referral points back at the customer who made it.
what the database runsselect c.name, max(j.done) as last_job from customers c left join jobs j on j.customer_id = c.id group by c.id having max(j.done) < now() - interval '2 years';
That's a mailing list you didn't know you had.
Every call about an invoice is a row that points at the invoice, which points at the customer.
what the database runsselect c.name, sum(i.amount) as owed, max(current_date - i.due) as days_late from invoices i join customers c on c.id = i.customer_id where i.status = 'late' and i.due < current_date - 30 group by c.id order by owed desc;
That's a collections list, sorted by who owes the most.
None of that is wrong. It's how every small business runs. The problem is that nothing can read it except you. Not a new hire, not a report, and not whatever AI tool turns out to be worth using.
Enterprise companies have had their data in order since the nineties. Databases, reporting, a whole team whose job is keeping records clean. That's why they can answer any question about their business in a minute.
Small businesses got QuickBooks and a filing cabinet. The software built for you since then stores your records its own way and makes it hard to get them out. So you have the same twenty years of history a big company has, and no way to use it.
That's the gap. We're closing it.
Twenty minutes on the phone. We go through where everything lives and what shape it's in, tell you which plan fits, and give you a price. You decide.
We write the code and build a custom database for your business: customers, jobs, quotes, invoices, equipment, notes, whatever you run on. We pull in everything you have, from QuickBooks exports to a box of tickets, and clean it as we go. You check it before it goes live.
New jobs and invoices flow in on their own from the software you already use. Paper and email get captured the easiest way we can find, usually a photo. You get a question box and a short Monday rundown.
For anyone who wants to know how it's actually done.
A lot of owners are nervous about AI and their data. Fair enough. Here is exactly how it works, in plain terms.
The honest version: your records are safer in there than in a filing cabinet, a shared spreadsheet or an inbox. Those have no locks, no backups and no record of who looked.
You type the question. The answer comes from your own records, with the list attached. No reports to build, no dashboard to learn.
The question box is handy. The product is your records in order. That's worth having with or without the box.
If QuickBooks, your scheduling app, your point of sale or whatever you run on works for you, keep it. We sit underneath and hold the twenty years of history that predate it.
Your database is yours. Leave whenever you want and take it with you. There's no version of this where leaving is hard.
Nobody knows how fast it comes to your line of work, or what it'll look like. We know it runs on records. That part is worth doing now, whatever happens next.
| Starter | $3,000setup, then $199 a month | Up to 2 sources, usually QuickBooks and a customer list. Customers, jobs, invoices, equipment. Question box. Monday rundown. |
| Standard | $5,000setup, then $349 a month | Up to 5 sources. Paper and email captured. Quotes, contracts, repeat visits, referrals. A review call every quarter. |
| Bigger operations | Quotedon the call | Multiple locations, more than one company, staff training, more than 5 sources. |
Setup covers the design, the migration and your review. The monthly fee covers hosting, the connectors, the question box and the rundown. Cancel any time. The database stays yours.
You do. Every business gets its own separate database. If you leave, we transfer it to an account you control or hand you a full export. Nothing is pooled with anyone else's business.
No. Keep writing things down where you write them now. If it's paper, we find the easiest way to get it in, which is usually a photo from a phone.
Maybe you don't. If it answers your questions, great. Most businesses we talk to have ten or twenty years of records that predate whatever they're on now, and that's the history with the money in it.
One row per customer, one per address, one per job, one per invoice, all linked. So "Reyes" on a 2016 ticket and "D. Reyes" in your phone become one person with one history.
Encrypted in storage and in transit, per-user logins, daily backups, hosted on the same cloud infrastructure big companies run on. We never store card numbers or bank details.
Then you have clean records and a list of customers who are due for something. That pays for itself without any AI involved.
Most businesses have their real data in a working database inside two weeks of saying yes. You see the first tables within days.
Logins or exports for whatever you use, about two hours of your time spread across the setup, and an honest list of what you can never find.
We've lived in small business our whole lives. We've built companies from the ground up, run them, and sat at the kitchen table trying to answer a simple question about our own business from a shoebox of receipts.
Somewhere along the way we noticed the thing nobody talks about. Big companies have had their data in order for thirty years. Small businesses never got that. Not because they didn't need it. Because nobody built it for them at a price that made sense.
So that's what we do. We build custom databases for small businesses. We write the code ourselves, we do it fast, and we do it better than anyone else. No sales team, no account manager. You deal with the people who build it.
We're not here to sell you on AI. We're here because whatever happens next, your records need to be in order, and right now they're not.
What you do, where the records live, what you can never find, what's driving you nuts. We'll call, go through it with you, and give you a straight price. If it's a fit, we start that week. If it's not, we'll say so.
We'll call within one business day to set a time. No homework in the meantime. We'll ask for what we need when we talk.